地域文化视角下文化创意产品的开发与设计

目的 探索文化创意产品在开发与设计过程中对地域文化的借鉴性应用和创新发展.方法 从产业融合大背景下各类商品的日趋丰盛谈起,分析文化创意产品受此影响所表现出的诸多特点,并聚焦于地域文化,探索文化创意产品的基本内涵与特点.同时结合当下文化创意产品发展现状提出其几方面的突出问题,如文化元素单一、同质化严重、风格缺乏延续性等,进一步明确地域文化元素在其中的重要性.然后将"以物载道,有效应用"和"以用延意,创新设计"作为基本观点,展开具体的文化创意产品的开发与设计探讨.列举文化创意产品融合地域文化元素的几个实例,以此为基础开展后期融合与创新的发展思路探索.结论 将地域文化融入文化创意产品设计具有极大的可行性,不仅能够有效丰富当前文化创意产品的形式,而且能进一步提升文化创意产品的文化内涵,使地域性文化创意产业在未来获得长远发展.

Development and Design of Cultural Creative Products from the Perspective of Regional Culture

This paper is to explore the reference application and innovative development of regional culture in the development and design of cultural creative products. This paper analyses the many features of the cultural creative products affected by this situation that all kinds of goods has become increasingly rich under the background of industrial convergence. And explores the basic connotation and characteristics of them focusing on regional culture. Prominent problems in several aspects, such as single cultural elements, serious homogenization, and the style of lacking continuity, are put forward on the basis of the current development status of cultural and creative products at the same time, further clarifying the importance of regional culture elements on the creative cultural products. And then the development and design of specific cultural and creative products are discussed viewing the Effective Application of Regional Culture Loaded in Cultural and Creative Products and the Innovative Design with Extended Meaning by Using Regional Culture as basic viewpoints. Several examples of cultural creative products integrating regional cultural elements are listed. Based on these examples, the development idea of later integration and innovation is explored. It is highly feasible to integrate regional culture into the design of cultural and creative products. It can not only effectively enrich the forms of current cultural and creative products, but also further enhance the cultural connotation of cultural and creative products, so that regional cultural and creative industries can achieve long-term development in the future.