| 电子时代的企业营销策略观 |
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| 引用本文： | 陆宇海. 电子时代的企业营销策略观[J]. 淮海工学院学报, 1999, 0(Z1) |
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| 作者姓名： | 陆宇海 |
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| 作者单位： | 连云港化工高等专科学校经贸系!连云港，222001 |
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| 摘 要： | 论述了市场经济条件下，在科学技术高速发展的电子时代，营销各方面的变化，以及企业为增强竞争优势应采用的营销策略。
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| 关 键 词： | 市场经济 电子时代 营销策略 |
The Selling Tactics of Enterprises in Electric Era |
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| Lu Yuhai. The Selling Tactics of Enterprises in Electric Era[J]. Journal of Huaihai Institute of Technology:Natural Sciences Edition, 1999, 0(Z1) |
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| Authors: | Lu Yuhai |
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| Affiliation: | Trade and Economy Dept. Lianyungang College of Chemical Technology Lianyungang 222001 |
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| Abstract: | This paper discusses the variable changes of market sail, under the condition of market economy and in theelectric era with the advance development of science and technology, and emphasizes that enterprises should adopt the selling tactics to occupy a dominant position. |
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| Keywords: | market economy electric era selling tactics |
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