| 报纸信息的视觉包装研究 |
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| 引用本文： | 俞瑾华,金辉.报纸信息的视觉包装研究[J].包装工程,2009,30(1). |
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| 作者姓名： | 俞瑾华 金辉 |
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| 作者单位： | 西安理工大学,西安,710054;西安理工大学,西安,710054 |
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| 摘 要： | 利用视觉元素对报纸信息进行包装,体现了当今报纸以传播信息为终极目标的市场意识.从优化报纸新闻资讯信息和自身形象信息这2个方面着手分析,说明了对报纸信息进行视觉包装的战略作用,并结合个例总结出报纸基本视觉元素的应用原则和规律.
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| 关 键 词： | 报纸 视觉包装 信息传达 |
Research of Visual Packaging of Newspaper Information |
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| YU Jin-hua,JIN Hui.Research of Visual Packaging of Newspaper Information[J].Packaging Engineering,2009,30(1). |
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| Authors: | YU Jin-hua JIN Hui |
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| Affiliation: | YU Jin-hua,JIN Hui(Xi'an University of Technology,Xi'an 710054,China) |
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| Abstract: | The use of visual elements on the packaging of newspaper information reflects the market awareness of contemporary newspapers whose ultimate goal is to disseminate information.The strategic role of packaging of the visual information in newspaper was explained through analysis of the optimization of news information and self image.The application principles of the basic visual elements were summarized with cases study. |
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| Keywords: | newspaper visual packaging information dissemination |
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