| 基于动态联盟的新产品开发风险及其控制 |
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| 引用本文： | 高维义,吴小艳. 基于动态联盟的新产品开发风险及其控制[J]. 武汉理工大学学报, 2003, 25(8): 88-90 |
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| 作者姓名： | 高维义 吴小艳 |
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| 作者单位： | 武汉理工大学管理学院,武汉,430070 |
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| 摘 要： | 在新产品开发风险中，动态联盟的战略方法在新产品开发中发挥重要作用和带来新的风险，提出了基于动态联盟的新产品开发风险的控制模型，对基于动态联盟的新产品开发风险及其风险控制作了相关的探讨。
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| 关 键 词： | 新产品开发风险 动态联盟 风险控制 |
| 文章编号： | 1671-4431(2003)08-0088-03 |
| 修稿时间： | 2003-05-06 |
The Development Risk and Its Control of the New Products Based on Dynamic Alliance |
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| GAO Wei yi,WU Xiao yan. The Development Risk and Its Control of the New Products Based on Dynamic Alliance[J]. Journal of Wuhan University of Technology, 2003, 25(8): 88-90 |
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| Authors: | GAO Wei yi WU Xiao yan |
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| Abstract: | The dynamic alliance strategy in the development of the new products plays an important roll and brings up new risks. The control model of the development risk based on the dynamic alliance is put forward, and the corresponding risk and risk control are also discussed. |
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| Keywords: | development risk on new product dynamic alliance risk control |
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