| 基于文化创意的旅游地饮食文化资源开发机制研究 |
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| 引用本文： | 陈麦池. 基于文化创意的旅游地饮食文化资源开发机制研究[J]. 扬州大学烹饪学报, 2012, 29(1): 60-64 |
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| 作者姓名： | 陈麦池 |
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| 作者单位： | 安徽工业大学外国语学院,安徽马鞍山,243032 |
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| 基金项目： | 2011年安徽省高等学校省级科学研究项目(2011sk540);2010年安徽省高等学校省级优秀青年人才基金项目(2010SQRW182);安徽省旅游管理特色专业建设基金项目(20101231) |
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| 摘 要： | 作为创意经济和创意产业的核心引擎，文化创意会衍生出无穷的新形式、新产品和新服务，从而创造更多的财富和市场。旅游地饮食文化资源的可持续开发，应重视文化创意的理念，把创意产业的各种业态形式贯彻应用于饮食文化产业的各个层面和环节，通过景观化开发、品牌化塑造和整合营销传播等开发机制得以实现。
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| 关 键 词： | 饮食文化 旅游地 文化资源 文化创意 开发机制 |
The Development Mechanism of Food Culture Resources in Chinese Tourism Destinations from the Cultural Creativity Perspective |
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| CHEN Mai-chi. The Development Mechanism of Food Culture Resources in Chinese Tourism Destinations from the Cultural Creativity Perspective[J]. Cuisine Journal of Yangzhou University, 2012, 29(1): 60-64 |
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| Authors: | CHEN Mai-chi |
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| Affiliation: | CHEN Mai-chi(Foreign Language School,Anhui University of Technology,Ma’anshan 243032,Anhui,China) |
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| Abstract: | As the core engine of the creative economy and creative industries,cultural creativity can spawn endless new forms,products and services,thereby create more wealth and markets.For the sustainable development of the food cultural resources,tourism destinations should pay great attention to the concept of the cultural creativity,implement the various formats of creative industries at all levels and links in the food culture industry,and the development mechanisms can be realized with the food cultural landscape exploitation in,brand promotion and the marketing communication integration. |
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| Keywords: | food culture tourism destination cultural resources cultural creativity development mechanism |
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