| Web信任中的初始信任模型 |
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| 引用本文： | 白昀,孟海江.Web信任中的初始信任模型[J].电子设计工程,2012,20(16):57-60. |
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| 作者姓名： | 白昀 孟海江 |
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| 作者单位： | 1. 西安科技大学计算机学院,陕西西安,710054
2. 西安应用关系研究所,陕西西安,710065 |
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| 摘 要： | 由于任何人都可以在网上发布言论或发表信息，Web上的信息和信息源的准确性亟待验证。再者，电子商务在Web中的应用，Web中许多信息的准确性以及正确性与利益相关，使得Web用户的行为更受信任的制约，信任就成为Web发展的一大障碍。要建立信任首先就要关注如何建立Web用户对网站的初始信任。本文旨在论述初始信任的形成模型及之间如何影响。
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| 关 键 词： | 初始信任 信任信念 信任意向 Web Web安全 |
Model of initial trust in the Web trust |
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| BAI Yun,MENG Hai-jiang.Model of initial trust in the Web trust[J].Electronic Design Engineering,2012,20(16):57-60. |
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| Authors: | BAI Yun MENG Hai-jiang |
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| Affiliation: | 1.College of Computer Science and Technology,Xi’an University of Science and Technology,Xi’an 710054,China; 2.Xi’an Institute of Applied Optics,Xi’an 710065,China) |
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| Abstract: | Since anyone can say or post anything on the Web,the source of the information on the Web needs to be validated as well as the information that the source provides.Furthermore,the application of e-commerce on the Web,the accuracy of information is related to personal interest so that the behavior of Web users is almost limited by Trust.Trust has become a major obstacle to the development of Web.To build Trust,we must first focus on how to establish the Initial Trust of the Web.This paper aims to propose a model of Initial trust formation and to explain how they impact reciprocally. |
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| Keywords: | initial trust trust belief trust intention Web Web security |
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