荣昌夏布文化创意产品设计创新策略研究

目的从重庆荣昌夏布文化创意产品设计创新角度,对重庆非遗文化创意产业发展的方法、途径等提供借鉴和案例支撑。方法从建立长效机制、产品发展策略、产业创新策略3个方面,对夏布文化创意产品开发、品牌建设和产品创新设计方法提供参考。结论 "共融型"多种非遗工艺"嫁接"的夏布文创产品开发模式及设计创新方法,不仅可以改变现有的传统传承方式,同时对今后荣昌夏布发展的理论和文化创意产品开发及设计创新起试金石的作用。

Innovation Strategy of Rongchang Chinese Linen Cultural Creative Product Design

In order to provide reference and case support for the development methods and ways of intangible cultural heritage cultural and creative industry of Chongqing from the point of view of cultural and creative product design innovation for Chongqing Rongchang Chinese linen, this paper provided references to product development, brand building and product innovation design of Chinese linen cultural and creative products from three aspects: establishment of long-term mechanism, product development strategy, and strategy of industrial innovation. The "integration" of many intangible cultural heritage "grafting" technologies into the development mode and design innovation methods of Rongchang Chinese linen products can not only change the existing way of inheritance, but also play a touchstone role in the development theory of Rongchang Chinese linen and the development and design innovation of cultural and creative products in future.