折纸艺术在包装设计中的创意探析

目的研究折纸艺术在包装设计中的应用。方法以折纸艺术在包装设计中的应用现状为基础,从折纸的独特审美趣味、环保性、趣味性、易操作、益智、一物多用、设计"减量化"、良好的实验性等几个方面进行研究。结论折纸这种传统的艺术门类,作为一种重要的装饰手段和形式语言能给包装设计带来文化内涵,将折纸艺术注入包装设计中,是对现代文明和传统文化的巧妙结合,能赋予包装设计更多的灵感,增加现代人在娱乐性、个性、互动性方面的需求,使人们在折叠或者使用的过程中享受到物质和精神上的双重美好感受。

Creative Analysis of Origami Art in Packaging Design

It aims to study the application of origami art in packaging design. It studies several aspects in unique aesthetic taste of origami, environmental protection, interest, being easy to operate, puzzle, being multi-purpose, design "reduction", being practical etc., based on the application of origami art in packaging design. As a kinds of important decoration means and language form. Origami can bring the cultural connotation for packaging design, which are combinations of the modern civilization and traditional culture in subtle ways, and can give more inspiration to the packaging design, increase the demand of modern people in entertainment, personality and interactive quality, so as to make people enjoy the dual good feeling in spiritual world and material world during the process of folding or using.