航空公司基于SOA的电子商务核心平台模型研究

在分析航空公司传统分销模式的特点及其在新的商务、技术环境中所面临的挑战基础上,提出Internet环境下航空公司分销模式的新构想,即,建立航空公司自主控制的、开放的、跨平台的业务和信息枢纽,由此控制产品、控制渠道、掌握客户,进而以多种新兴渠道体现商务价值.这一枢纽定义为基于面向服务的架构(SOA)的扩张型航空公司电子商务核心平台.对这一平台进行了逻辑设计,并分析了其对航空公司内在业务扩张能力、企业虚拟化能力、商务模式创新能力的作用和意义.

E-commerce core platform for airlines base on SOA

On the basis of analyzing the characteristics of airlines traditional distribution model and the challenges it has to face in the increasingly changing commerce and technology environment. This paper presented a new airlines distribution model for Internet circumstances, with which airlines set up an open, self-controlled, platform-independent hub of business and information so as to control products, channels, and customers, and thereby asserts commercial interest through various emerging channel and technology. The hub was defined as SOA-based aggressive core E-commerce platform. This paper offered the logical design of this platform, and analyszed its intrinsic capability of commercial aggression, enterprise virtualization, and business innovation.