| 试论企业产品保证工作 |
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| 引用本文： | 魏巧米,于俭.试论企业产品保证工作[J].杭州电子科技大学学报,2005(3). |
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| 作者姓名： | 魏巧米 于俭 |
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| 作者单位： | 杭州电子科技大学管理学院 浙江杭州310018
(魏巧米)，杭州电子科技大学管理学院 浙江杭州310018(于俭) |
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| 摘 要： | 结合产品保证方案制定的特征,将产品寿命周期分为产品投放市场前时期、产品投放市场时期及产品投放市场后时期。在此基础上,对三个不同时期的产品保证目标、产品保证主要工作及其它部门与产品保证相关的工作进行了系统探讨,有助于企业产品保证工作的顺利开展、完善和提高。
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| 关 键 词： | 产品保证 产品投放 售后服务 保证方案 |
Research on Product Warranty Activities |
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| WEI Qiao-mi,YU Jian.Research on Product Warranty Activities[J].Journal of Hangzhou Dianzi University,2005(3). |
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| Authors: | WEI Qiao-mi YU Jian |
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| Abstract: | The product life cycle is divided into three periods in connection with the characteristics of formulating product warranty, i.e. product pre-launch period, product launch period and product after-launch period. The systematic discussion on product warranty objects, product warranty activities and those relating to product warranty will be helpful to enterprises in carrying out and improve the product warranty activities smoothly. |
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| Keywords: | product warranty product launch after-sales service warranty program |
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