Perceived entitativity, stereotype formation, and the interchangeability of group members.

The authors investigated the effects of perceived entitativity of a group on the processing of behavioral information about individual group members and the extent to which such information was transferred to other group members. The results of 3 experiments using a savings-in-relearning paradigm showed that trait inferences about a group member, based on that member's behavior, were stronger for low entitative groups and for collections of individuals. However, the transference of traits from 1 group member to other members of the group was stronger for high entitative groups. These results provide strong evidence that the perception of high entitativity involves the abstraction of a stereotype of the group and the transfer of that stereotype across all group members. Implications for group impression formation and stereotyping are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)