昆曲元素在文化创意产品中的设计应用研究

昆曲是汉族传统戏曲最古老的剧种之一,已经存在几百年历史,具有极高的艺术与文化价值.随着文化创意产品的产生,昆曲的设计价值也随之展现.本文从文创设计角度出发,从妆面、服饰、道具、舞台等方面分析昆曲的艺术内涵,并以纸盒,酒瓶,茶包等文创产品为例,提出昆曲在文创产品中设计应用的途径,以进一步宣传发扬昆曲的文化艺术.

Research on the Design and Application of Kunqu Opera Elements in Cultural Creative Products

Kunqu Opera is one of the oldest traditional operas in the Han nationality.It has existed for hundreds of years and has extremely high artistic and cultural value.With the emergence of cultural and creative products,the design value of Kunqu Opera has also been revealed.From the perspective of cultural and creative design,this article analyzes the artistic connotation of Kunqu opera from the aspects of makeup,clothing,props,stage,etc.,and uses paper boxes,wine bottles,tea bags and other cultural and creative products as examples to propose the design of Kunqu opera in cultural and creative products.The method of application to further promote the culture and art of Kunqu Opera.