基于设计管理的企业整合——应对世界经济一体化的中小企业发展之道

中国经济的腾飞,为无数企业提供了飞速发展的契机,尤其是工程机械类中小企业.首先从国内外企业发展现状入手,提出工程机械类中小企业的未来目标就是品牌塑造.即以设计管理为核心进行企业的再造与整合,同时给出了相应的评价体系.

Conformity of Enterprises Based on Design Management

The soaring growth of Chinese economy provides the opportunities of the raPid development for enormous number of enterprises of China, especially for those medium-and small-sized engineering machinery companies. It was put forward that the future goal for the medium-and small-sized engineering machinery enterprises of China will be to proceed to their conformity in terms of design management principle and to shape their brands by analyzing the status quo of the enterprises at home and abroad. The relevant evaluation system was also provided.