| 中国白酒产业如何面对未来发展新趋势 |
| |
| 引用本文： | 傅国城.中国白酒产业如何面对未来发展新趋势[J].酿酒,2011,38(1):88-91. |
| |
| 作者姓名： | 傅国城 |
| |
| 作者单位： | 陕西省酿酒专业学会,陕西,宝鸡,721000 |
| |
| 摘 要： | 面对白酒产业＂新资本时代＂带来的机遇和挑战的未来发展趋势,中国白酒产业的发展要从客观定位、品牌机制、核心竞争力、环境保护与文明饮酒、产业系统整合等方面进行战略创新思维的行业前瞻思考,使白酒行业及其供链的竞争力整体获得提升。
|
| 关 键 词： | 创新 品牌 文化 整合 |
How to Face the New Trends of Development for Chinese Liquor Industry |
| |
| FU Guo-cheng.How to Face the New Trends of Development for Chinese Liquor Industry[J].Liquor Making,2011,38(1):88-91. |
| |
| Authors: | FU Guo-cheng |
| |
| Affiliation: | FU Guo-cheng(Brewing Institute of Shanxi Province,Baoji 721000,China) |
| |
| Abstract: | Facing the developmental trend full of opportunities and challenges accompanied with the New Capital Times,Chinese liquor industry should consider the following aspects in advance innovatively in order to enhance the overall competitiveness and its supply chain:an objective position,brand mechanism,core competitiveness,environmental protection and civilized drinking,industrial system integrate,etc. |
| |
| Keywords: | innovation brand culture integration |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
