| 论包装设计与销售心理 |
| |
| 引用本文： | 廖荣盛.论包装设计与销售心理[J].包装工程,2006,27(4):280-281,292. |
| |
| 作者姓名： | 廖荣盛 |
| |
| 作者单位： | 顺德职业技术学院,顺德,528300 |
| |
| 摘 要： | 通过包装设计对消费者购买心理的影响以及包装设计从多方面影响销售心理等问题,探讨了包装设计中色彩、造型、商标、文字等设计要素在销售过程中的心理影响及作用.
|
| 关 键 词： | 包装设计 设计要素 销售心理 |
| 文章编号： | 1001-3563（2006）04-0280-02 |
| 收稿时间： | 2006-06-22 |
| 修稿时间： | 2006-06-22 |
Packaging Design and Sale Psychology |
| |
| LIAO Rong-sheng.Packaging Design and Sale Psychology[J].Packaging Engineering,2006,27(4):280-281,292. |
| |
| Authors: | LIAO Rong-sheng |
| |
| Affiliation: | Shunde Polytechnic, Shunde 528300, China |
| |
| Abstract: | The psychological effects and functions of designing elements were discussed, such as color, shape, trade mark, and wording in the sales process. The influences in different aspects of packaging design upon consumer and sales psychology were explored. |
| |
| Keywords: | packaging design design elements sale psychology |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
