数字设计视域下动态海报形式特征探究

数字技术的诞生和发展逐渐改变了人们的生活方式和思维模式。在设计领域,海报的展现形式也变得更加丰富。传统静态海报所承载的信息量和传递效果有限,而运用数字技术设计的动态海报则打破了传统静态海报的局限性,呈现出时间性、双重空间性和多维互动性的特点,使得信息的传递更加丰富,更加精准,使受众获得深刻、愉悦的体验,从而强化了信息传递的效果。

Characteristics of the Dynamic Poster form Under the Digital Design Horizon

The birth and development of digital technology has gradually changed people’s way of life and thinking mode.In the field of design,the display of posters has become more diversified.The traditional static posters carry limited information and transmission effect,but the dynamic posters designed with digital technology break the limitation of traditional static posters,showing the characteristics of time,double space and multi-dimensional interaction,making the information transmission more rich and accurate,enabling the audience to get a profound and pleasant experience,thus strengthening the effect of information transmission.