| Abstract: | In this article, I examine the relevance of the personality and social structure perspective for social psychology. A brief historical review summarizes earlier studies in this tradition and examines the limitations of these previous works, particularly the failure to explicate the linkages between individuals and their social worlds. At the same time, significant strengths of the personality and social structure perspective are emphasized, especially the concern with how normative culture influences people's values, beliefs, and behaviors, areas traditionally neglected in mainstream social psychology. Thus, the objective of the article is to describe the ways in which the personality and social structure perspective both contributes to and benefits from greater discourse with traditional domains of social psychology. (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
