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Effect of thinking style and consumption purpose on food choice: A case study with yogurt using a discrete choice experiment and eye-tracking
Affiliation:1. Department of Food Science and Technology, College of Engineering, Ewha Womans University, Seoul 03760, South Korea;2. Sensometrics & Consumer Science, Instituto Polo Tecnológico de Pando, Facultad de Química, Universidad de la República, By Pass Rutas 8y 101s/n. C.P. 91000, Pando, Canelones, Uruguay;1. Department of Management, Universidade Presbiteriana Mackenzie, Rua da Consolaçã, 930, 01302-907 São Paulo, SP, Brazil;2. Department of Economics, Management and Sociology, University of São Paulo, Campus Esalq, Av. Padua Dias, 11, 13418-900 Piracicaba, SP, Brazil;1. Department of Food Science and Technology, College of Engineering, Ewha Womans University, Seoul 03760, South Korea;2. Division of Food and Nutrition, Chonnam National University, Gwangju 61186, South Korea;1. Department of Communication Science – Corporate and Marketing Communication, University of Twente, De Zul 10, 7522 NJ Enschede, The Netherlands;2. MAPP Centre for Research on Customer Relations in the Food Sector, Aarhus University, Denmark;3. Department of Psychology, University of Warsaw, Poland;4. Marketing and Consumer Behaviour Group, Wageningen University, The Netherlands;1. IAE Lille | University School of Management, Université Lille, CNRS, LEM (Lille Economics Management), UMR 9221, Lille, France;2. IGR-IAE Rennes | Graduate School of Management, Université Rennes, CNRS, NeuroLab CREM (Center for Research in Economy and Management), UMR 6211, Rennes, France;1. Department of Food and Resource Economics, University of Copenhagen, Rolighedsvej 23, Denmark;2. Center for Macroecology, Evolution and Climate, University of Copenhagen, Rolighedsvej 23, Denmark;1. Behavioral and Experimental Economics Lab, Zagreb School of Economics and Management, Jordanovac 110, 10 000 Zagreb, Croatia;2. Promosapiens d.o.o., Planina Gornja, Sesvetska 1, 10 362 Kašina, Croatia;3. Marketing Department, Luxembourg School of Business,, 19 Rue Eugene Ruppert, L-2453, Luxembourg;4. Laboratory of Molecular Biology, Nutrition and Biotechnology, University of the Balearic Islands, Cra. de Valldemossa km 7,5, Palma, Spain
Abstract:
Keywords:Food choice  Health-related consumption purpose  Thinking style  Cognitive reflection test  Discrete choice experiments  Eye-tracking
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