字体创意设计

字体设计中的文字已不仅仅是传递信息、表述内容,而是更多地追求个性化、风格化的形式语言,从而达到作品整体性状态的具体指向。此时的文字其实已经图形化,具备图形和文字的双重功能,使我们在接受文字所传递的信息的同时,又被文字的独特造型与审美表现所感动。所以,现代文字设计带有强烈的"表现性",文字作为与点、线、面、色彩一样的视觉符号,在形式的安排下,使之在结构上成为不可分割的设计元素,从而赋予了文字更深刻、更丰富的内涵。

Designing the Originality of Fonts

The letters in the font design not only delivers the messages and meanings they have but also pursue individuation and style in order to reach the specific implication of the whole passage. Under such circumstance, the letters have the double functions of words and logos, which makes us accept the messages of the letters, at the same time be touched by the originality and taste of the letters. So, designing letters in the modern time has strong "representation" because letters are such visual symbols dots, ...