赤水河流域白酒旅游业态发展现状及对策分析

随着赤水河流域白酒产业与旅游产业融合的不断深入，白酒旅游在该区域得到了长足的发展。该文分析了赤水河流域白酒旅游业态现状，在白酒产业与旅游产业联动机制的作用下，白酒旅游在该区域正朝着产业化、集聚化与区域一体化的方向快速发展，产品类型渐趋丰富，旅游吸引力逐年增强。但同时该区域的白酒旅游还存在区域协同发展机制尚未建立，旅游产品开发的深度与广度不够，专业人才奇缺，旅游品牌效应尚未形成等影响其健康与可持续发展的问题。针对存在的问题，该文为赤水河流域白酒旅游的发展提供了相应的解决策略。通过研究酒旅融合的动因、机制与路径，发挥酒旅融合在产业结构调整、升级转型与发展驱动等方面的作用，为该区域白酒旅游的可持续发展提供思路。

Analysis on the development status and countermeasures of Baijiu tourism in Chishui River valley

With the integration of Baijiu (Chinese liquor) industry and tourism in Chishui River valley, Baijiu tourism in the region has been greatly developed. The status of Baijiu tourism in the Chishui River valley was analyzed in this paper. Under the linkage mechanism of Baijiu industry and tourism industry, Baijiu tourism in this region was developing rapidly in the direction of industrialization, agglomeration and regional integration, the product types were becoming more and more abundant, and the tourist attraction was increasing year by year. However, Baijiu tourism in this region still had some problems affecting the health and sustainable development. For example, the regional coordinated development mechanism had not been established, the depth and breadth of tourism products development were not enough, professional talents were scarce, and the tourism brand effect had not been formed. In view of the existing problems, corresponding solutions for the development of Baijiu tourism in the Chishui River valley were provided in this paper. The ideas for the sustainable development of Baijiu tourism in this region were provided by studying the motivation, mechanism and path of Baijiu tourism integration, playing the role of Baijiu tourism integration in the aspects of industrial structure adjustment, upgrading transformation and development driving.