Health Websites that people can trust – the case of hypertension |
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| Affiliation: | 1. PACT Lab, School of Psychology and Sports Science, Northumbria University, Newcastle Upon Tyne, UK;2. Department of Psychology, University of Sheffield, Sheffield, UK;1. Department of Architecture Construction Conservation, University IUAV of Venezia, Dorsoduro 2206, 30123 Venezia, Italy;2. Department of Engineering, University of Ferrara, Via G. Saragat 1, 44122 Ferrara, Italy;1. University of Toulouse, INP-ENIT/LGP, 47 Avenue d’Azereix, 65016 Tarbes, France;2. LMPE, ENSIT, University of Tunis, 5 Avenue Hussein, BP, 56, Bâb Manara, 1008, Tunisia;3. College of Engineering and Technology, American University of the Middle East, Kuwait;4. Laboratoire Génie et Matériaux Textiles (GEMTEX), ENSAIT, 95170 Roubaix, France;1. Det Norske Veritas, London, UK;2. The Imperial College of Science, Technology and Medicine, London, UK;1. School of Industrial Engineering, College of Engineering, University of Tehran, Iran;2. Department of Industrial Engineering, Alborz Campus, University of Tehran, Iran |
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| Abstract: | Traditionally health advice has been anchored in face-to-face settings but increasingly patients are using the Internet for their health advice needs. This means that patients are now offered inconsistent advice from a range of sources and must determine which sites to trust and which to reject. To understand how consumers make these choices, 13 participants diagnosed with hypertension took part in a longitudinal study in which they searched for information and advice relevant to their condition. A content analysis of the group discussions revealed support for a staged model of trust in which mistrust or rejection of Websites is based on design factors and trust or selection of Websites is based on content factors such as source credibility and personalization. Based on this model, a set of guidelines for developing trust in health Websites is proposed and key differences between face-to-face communication and web-based systems are discussed. |
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