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Looking at human–computer interface design: Effects of ethnicity in computer agents |
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| Affiliation: | 1. Radboud University, Centre for Language Studies, Department of Communication & Information Sciences, Erasmusplein 1, NL-6525 HT Nijmegen, The Netherlands;2. Research Centre for Midwifery Science Maastricht, Zuyd University, PO Box 1256, 6201 BG Maastricht, The Netherlands;3. Bachelor Sc Midwifery, Zuyd University, PO Box 1256, 6201 BG Maastricht, The Netherlands |
| Abstract: | This paper presents empirical research findings that identify demonstrated attitude changes in computer users associated with their receiving advice from personified computer agents of two different ethnicities: African American and European American. Our findings indicate that computer users are more likely to change their actions (demonstrating underlying attitudes) based on input from a computer agent whose ethnicity is similar to theirs. These findings directly impact computer agent design in many fields. |
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