| 包钢产品市场状况优劣分析及应对措施 |
| |
| 引用本文： | 郑向东. 包钢产品市场状况优劣分析及应对措施[J]. 包钢科技, 2005, 31(Z1): 83-85 |
| |
| 作者姓名： | 郑向东 |
| |
| 作者单位： | 包钢(集团)公司集团管理部,内蒙古,包头,014010 |
| |
| 摘 要： | 近期钢铁企业面临的市场竞争环境发生了巨大的改变,客户对钢材的品种、规格需求越来越多样化.这种局面下,钢铁企业对用户需求的预测越来越困难.为了提高对客户需求的响应能力,减少库存,节约成本,钢铁企业必须对其产品在市场上的综合状况有一个全面地了解,并积极采取措施对所出现的问题加以应对.
|
| 关 键 词： | 市场状况 优劣分析 应以措施 钢产品 市场状况 优劣分析 situation marketing Analysis measures 问题 综合 节约成本 减少库存 响应能力 客户需求 预测 用户需求 品种 钢材 发生 市场竞争环境 钢铁企业 |
| 文章编号： | 1009-5438(2005)S0-0083-03 |
| 修稿时间： | 2005-04-15 |
Analysis on marketing situation of Baogang''''s products corresponding measures |
| |
| ZHENG Xiang-dong. Analysis on marketing situation of Baogang''''s products corresponding measures[J]. Science & Technology of Baotou Steel(Group) Corporation, 2005, 31(Z1): 83-85 |
| |
| Authors: | ZHENG Xiang-dong |
| |
| Abstract: | Under the situation of greatly changed market competitive environment faced by iron and steel enterprises and extremely diversified demands of steel products and specifications, the prediction of customers' demands is becoming more and more difficult. In order to increase the responding ability to customers' demands, reduce the stocked goods and the cost, iron and steel enterprises must have a good understanding of the comprehensive marketing situation of their own products and be able to have a quick reaction the occurred problems. |
| |
| Keywords: | marketing condition strength and weakness analysis corresponding measures |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
