Marketing in the metaverse era: toward an integrative channel approach |
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Authors: | Ramadan Zahy |
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Affiliation: | 1.Lebanese American University, PO Box: 13-5053, 1102 2801, Chouran, Beirut, Lebanon ; |
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Abstract: | Virtual Reality - The development pace of digital socialization has accelerated drastically in the past decade, especially with the COVID-19 pandemic. Through that continuing digital shift, the... |
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