| 基于O2O模式服装网络定制消费需求调查分析 |
| |
| 引用本文： | 李露,谢红,曹蕊超.基于O2O模式服装网络定制消费需求调查分析[J].纺织科技进展,2014(3):77-81. |
| |
| 作者姓名： | 李露 谢红 曹蕊超 |
| |
| 作者单位： | 上海工程技术大学服装学院,上海201620 |
| |
| 摘 要： | 选取上海市南外滩轻纺面料市场为调研实地,以具有一定经济基础的白领网络定制潜在客户、已定制客户及定制运营商为调研对象,主要对消费者线上与线下消费差异、服装定制客户定向思维模式、O2O(Online To Offline)服装网络定制影响因素三个方面进行数据分析,为开发研究O2O服装定制网站功能模块提供基础数据指导。
|
| 关 键 词： | 服装网络定制 OO 市场调研 |
Investigation and Analysis of Consumer Demands of Garment Customization based on O2O Mode |
| |
| LI Lu,XIE Hong,CAO Rui-chao.Investigation and Analysis of Consumer Demands of Garment Customization based on O2O Mode[J].Progress in Textile Science & Technology,2014(3):77-81. |
| |
| Authors: | LI Lu XIE Hong CAO Rui-chao |
| |
| Affiliation: | (College of Fashion, Shanghai University of Engineering Science, Shanghai 201620, China) |
| |
| Abstract: | The south bund of Shanghai textile fabrics market was chosen to the research field, and the white-collar with certain economic basis for network customization potential customers, customized customers and customization carrier were chosen to the research objects. The difference of consumers in consumption between online and offline, the oriented thinking pattern of customization consumers and the effecting factors of the network customization of O2O were analyzed. It offered the data guidance for the function module development of O2O garment customization. |
| |
| Keywords: | garment customization online to offline market research |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
