| 服装流行趋势发布会的市场营销功用与组织探讨 |
| |
| 引用本文： | 谢莉萍,徐雅琳,傅师申.服装流行趋势发布会的市场营销功用与组织探讨[J].纺织科技进展,2014(2):86-89. |
| |
| 作者姓名： | 谢莉萍 徐雅琳 傅师申 |
| |
| 作者单位： | 四川大学轻纺与食品学院,四川成都610065 |
| |
| 摘 要： | 通过对不同类型服装流行趋势发布会及其特点的分析比较,探讨了服装流行趋势发布会的内涵、类型和形式,并重点阐述了服装流行趋势发布会的市场营销功用与组织,以及未来服装流行趋势发布会的发展趋势。
|
| 关 键 词： | 服装 流行趋势 发布会 功用 市场营销 |
Study on the Marketing Function and Organization of Fashion Trend Conferences |
| |
| XIE Li-ping,XU Ya-lin,FU Shi-shen.Study on the Marketing Function and Organization of Fashion Trend Conferences[J].Progress in Textile Science & Technology,2014(2):86-89. |
| |
| Authors: | XIE Li-ping XU Ya-lin FU Shi-shen |
| |
| Affiliation: | (College of Light Industry, Textile and Food Engineering, Sichuan University, Chengdu 610065, China) |
| |
| Abstract: | The different kinds of fashion trend conferences and its characteristics were analyzed and compared. The connotation, classification and form of the fashion trend conference were studied. The marketing function, organization and development trends of fashion trend conferences were detailed. |
| |
| Keywords: | fashion fashion trends conferences function marketing |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
