网上银行服务定价策略浅析

网上银行的服务定价是一项系统工程。文章就网上银行不同发展阶段采取的不同的定价策略进行了探讨。在网上银行运行初期，前期投入了巨大的建设成本，要采用成本定价策略；运行中期，可以参照同业竞争者的做法，采取竞争定价策略；运行后期，即网上银行开展到相对成熟的阶段，采用客户价值定价策略。

Analysis on Service Pricing of Internet Banking

The service pricing of internet banking is a systematic project; this paper investigates the different pricing strategy which adopts in the different stages of the internet bank＇ s development. For example, during the early operation, the huge construction cost is invest- ed. the hank need to use the cost pricing strategy; in the mid-term operation, referring to the competitor＇s procedure the competitive pricing strategy is adopted, in the later period of operation, as internet bank＇ s mature the client value pricing strategy is taken.