| 上海世博会城市文化营销 |
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| 引用本文： | 汪洋.上海世博会城市文化营销[J].上海轻工业高等专科学校学报,2009(1):29-32. |
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| 作者姓名： | 汪洋 |
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| 作者单位： | 上海大学,上海200444 |
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| 摘 要： | 通过对上海城市文化构成的分析,认为2010年上海世博会城市文化价值营销应该着重在三个方面,即根植于本土文化、营建多元文化融合氛围、担当起思考全人类未来发展的责任。
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| 关 键 词： | 上海世博会 城市文化 文化营销 |
Urban Culture Marketing in Shanghai World Expo |
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| WANG Yang.Urban Culture Marketing in Shanghai World Expo[J].Journal of Shanghai Institute of Technology(Natural Science),2009(1):29-32. |
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| Authors: | WANG Yang |
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| Affiliation: | WANG Yang (Shanghai University, Shanghai 2(}0444, China) |
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| Abstract: | Through the analysis of the city＇s cultural composition, the paper proposes that three aspects should be focused on in marketing the values of urban cnlture in the 2010 Shanghai World Expo. That is. rooted in local culture, building multi-cultural integration atmosphere, and assuming responsibility for the future development of mankind. |
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| Keywords: | Shanghai World Expo urban culture culture marketing |
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