知识产权,国际会展踩不得的地雷

会展业与知识产权关系密切,会展业的发展离不开知识产权制度的保驾护航,知识产权制度不但是现代科技、文化和经济活动中通行的游戏规则,也是大量市场主体企业的竞争利器。就我国参展商应如何应对、解决专利问题,避免贸易和形象损失,提高知识产权意识,对企业的长足发展有何重要性等问题提出了一些思考和策略。

Intellectual Property Rights,an Untouchable Bomb for International Exhibition

Exhibition Industry has a very close relationship with intellectual property rights. Exhibition Industry cannot develop without the protection of the intellectual property rights system. The intellectual property rights system is not only a current practice in the areas of modern technology, culture, and economic activities, but also a good weapon for the competitions among the market subjects. How should our companies deal with and resolve tortious problems,avoid trade and brand loss？ What＇s the impor- tance of enhancing the awareness of intellectual property for the long term development of a company？ The thesis proposed some thinking and strategies to the solution of these problems.