| 合肥地区乳品消费市场调查分析 |
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| 引用本文： | 李先保,沈智飞,方世台. 合肥地区乳品消费市场调查分析[J]. 中国乳品工业, 2003, 31(2): 41-44 |
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| 作者姓名： | 李先保 沈智飞 方世台 |
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| 作者单位： | 1. 安徽技术师范学校,安徽,凤阳,233100
2. 合肥市牛奶公司,安徽,合肥,230001 |
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| 摘 要： | 对合肥地区乳品市场品牌认同情况及消费者购买决策影响因素的调查，提出合肥乳品企业面对激烈竞争采取的应对措施和发展思路。
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| 关 键 词： | 合肥地区 调查分析 乳品市场 品牌认同 购买决策 消费者 |
| 文章编号： | 1001-2230(2003)02-0041-04 |
| 修稿时间： | 2002-08-12 |
A research and analysis of the consumption market of dairy products in Hefei district |
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| LIXian-bao,SHENZhi-fei,FANGShi-tai. A research and analysis of the consumption market of dairy products in Hefei district[J]. China Dairy Industry, 2003, 31(2): 41-44 |
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| Authors: | LIXian-bao SHENZhi-fei FANGShi-tai |
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| Affiliation: | LIXian-bao1,SHENZhi-fei1,FANGShi-tai2 |
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| Abstract: | Based on the research in to the brand r ecognition in the market of dairy pro ducts and the factors affec ting the c on-sumer' purchase decision,this paper presents some corresponding measures and thoughts about the d evelopment of dairy enter-prises in Hefei Dis trict so as to meet the fierce competition in the market. |
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| Keywords: | dairy prod ucts market consumption countermeasure |
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