| 一种基于决策树终端换机间隔的研究 |
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| 引用本文： | 崔羽飞,魏进武,潘思宇,张溶芳,王笑,贾子翔. 一种基于决策树终端换机间隔的研究[J]. 电信科学, 2019, 35(7): 165-172. DOI: 10.11959/j.issn.1000-0801.2019098 |
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| 作者姓名： | 崔羽飞 魏进武 潘思宇 张溶芳 王笑 贾子翔 |
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| 作者单位： | 中国联合网络通信有限公司研究院,北京,100176;中国联合网络通信有限公司研究院,北京,100176;中国联合网络通信有限公司研究院,北京,100176;中国联合网络通信有限公司研究院,北京,100176;中国联合网络通信有限公司研究院,北京,100176;中国联合网络通信有限公司研究院,北京,100176 |
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| 摘 要： | 随着移动互联网的快速发展，运营商人口红利逐渐饱和，用户移动终端的换机节点成为运营商关注的重点。主要根据用户历史的消费信息和移动终端的更换信息，通过决策树算法来预测用户的换机频率，为移动终端的精准营销、用户的存量经营提供数据支撑。
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| 关 键 词： | 手机终端 决策树 精准营销 |
Research on terminal switch interval based on DTL |
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| Yufei CUI,Jinwu WEI,Siyu PAN,Rongfang ZHANG,Xiao WANG,Zixiang JIA. Research on terminal switch interval based on DTL[J]. Telecommunications Science, 2019, 35(7): 165-172. DOI: 10.11959/j.issn.1000-0801.2019098 |
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| Authors: | Yufei CUI Jinwu WEI Siyu PAN Rongfang ZHANG Xiao WANG Zixiang JIA |
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| Affiliation: | Research Institute of China United Network Communications Co. , Ltd. , Beijing 100176, China |
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| Abstract: | With the rapid development of mobile internet, the population dividend of operators is gradually saturated, and the switch node of user mobile terminal has become the focus of operators’ attention. The switching frequency of users was predicted by decision tree algorithm based on the consumption information of user history and the replacement information of mobile terminals, which provided data support for the accurate marketing of mobile terminals and the stock management of users. |
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| Keywords: | mobile terminal decision tree precise marketing |
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