| 电子商务平台的演化逻辑和运营机理 |
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| 引用本文： | 鲁泽霖,李强治. 电子商务平台的演化逻辑和运营机理[J]. 电信科学, 2019, 35(7): 152-158. DOI: 10.11959/j.issn.1000-0801.2019173 |
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| 作者姓名： | 鲁泽霖 李强治 |
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| 作者单位： | 北京邮电大学国际学院,北京,100054;中国信息通信研究院,北京,100191 |
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| 摘 要： | 数字经济时代的电子商务平台已演化为一种围绕着数据资源和数据技术体系而构建的数据化平台生态系统，极大地降低了交易成本，提高了生产效率，优化了经济结构。首先介绍了电子商务发展的宏观环境和电子商务平台的概念，然后对中国电子商务平台的演化和电子商务平台的运营机理进行了分析。
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| 关 键 词： | 电子商务平台 数据平台生态系统 大数据 云计算 人工智能 |
Evolutionary logic and operational mechanism of E-commerce platform |
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| Zelin LU,Qiangzhi LI. Evolutionary logic and operational mechanism of E-commerce platform[J]. Telecommunications Science, 2019, 35(7): 152-158. DOI: 10.11959/j.issn.1000-0801.2019173 |
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| Authors: | Zelin LU Qiangzhi LI |
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| Affiliation: | 1. International School, Beijing University of Posts and Telecommunications, Beijing 100054, China;2. China Academy of Information and Communications Technology, Beijing 100191, China |
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| Abstract: | The E-commerce platform in the era of digital economy has evolved into a data platform ecosystem built around data resources and data technology systems, which greatly reduces transaction costs, improves production efficiency, and optimizes economic structure. Firstly, the macro environment of E-commerce development and the concept of E-commerce platform were introduced, and then the evolution of China E-commerce platform and the operation mechanism of E-commerce platform were analyzed. |
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| Keywords: | E-commerce platform data platform ecosystem big data cloud computing artificial intelligence |
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