| Abstract: | Using the notion of "social projection," in which a person self-generates a consensus for his or her own opinion, Festinger's (1954) theory of social comparison processes was reformulated, and predictions derived from the new model were tested. A 2?×?3 factorial design that cross-cut two levels of background similarity of a comparison other (similar, dissimilar) and three levels of comparison information (agree, disagree, no information control) on a legal case was used. The subject, believing that he or she was paired with another subject who either shared (similar) or did not share (dissimilar) a common background, subsequently compared his or her opinion on the case with the other's opinion. Emotional and cognitive reactions were measured using questionnaire and skin resistance. Results supported the predictions: Only disagreement with a similar other produced a negatively toned emotional response as well as decreases in opinion confidence, opinion importance, and readiness to act on the opinion. Positively toned reactions generated by agreement with a dissimilar other are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
