陕西电信天翼3G双模智能机市场发展策略研究

中国电信陕西公司天翼3G智能终端销售在2011年至2012年间快速上升，但2012年下半年，智能机发展出现阶段性波动，增长率降低；同时竞争对手发力双模智能机，快速挖转中国移动用户。分析和论证发展天翼3G双模智能机的必要性，并从产品、价格、渠道、宣传和促销4方面提出了天翼3G双模智能机发展的具体策略，对于陕西电信进一步加快智能机的发展，拓展社会开放渠道，保持3G市场领先优势具有重要意义。

Shanxi Telecom Tianyi 3G Dual-mode Intelligent Machine Market Development Strategy Research

3G intelligent terminal sales of Shaanxi China Telecom Tianyi form 2011 to 2012 years the rises rapidly,but the second half of 2012, intelligent machine development stage of volatility, growth rate decreased, rival force of dual-mode intelligent machine, fast digging to China Mobile users at the same time. This paper focuses on a telecommunications enterprise employee＇s point of view, fully aware of the changing market environment and competition strategy, the necessity analysis and demonstration of development day wing 3G dual-mode intelligent machines, and specific strategies day wing development 3G dual-mode intelligent machine is put forward from the product, price, channel, promotion and promotion four aspects, for Shaanxi to further accelerate the development of the telecom intelligent machine, expand social open channel, it is important to keep the 3G market advantage.