| 高职院校广告专业语文课程建设改革的探讨 |
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| 引用本文： | 杨欣.高职院校广告专业语文课程建设改革的探讨[J].长沙通信职业技术学院学报,2012,11(4):95-97. |
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| 作者姓名： | 杨欣 |
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| 作者单位： | 长沙通信职业技术学院,湖南长沙,410015 |
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| 基金项目： | 湖南省教育科学“十二五”规划课题“高职院校市场营销专业应加强的人文素质教育内容及其方式、途径”阶段性研究成果,项目编号:XJK012CZJ082 |
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| 摘 要： | 现代广告实践发展到今天，其人文内涵越来越丰富，语文教育已成为广告专业能力建设的重要基础，但作为高职院校基础课的语文课还不能适应广告学科的发展。文章从高职语文课程的教学目标的定位、教材内容的选择、教学重点的确定几方面提出了高职院校广告专业的语文课程建设改革思路。
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| 关 键 词： | 广告专业 高职语文课程 改革思路 |
Thinking on reform of Chinese of advertizing specialty in higher vocational colleges |
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| Yang Xin.Thinking on reform of Chinese of advertizing specialty in higher vocational colleges[J].Journal of Changsha Telecommunications and Technology Vocational,2012,11(4):95-97. |
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| Authors: | Yang Xin |
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| Affiliation: | Yang Xin(C hangsha Telecommunications and Technology Vocational College,Changsha,Hu’nan,China 410015) |
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| Abstract: | With the development of modern advertising practice, the humanistic connotation is more and more abundant and Chinese education has become the important basis for advertising professional ability construction, but as the basic course of the higher vocational colleges, the course still cannot suit the advertising development. This paper puts forward some reform ideas from such aspects as teaching goal orientation, choice of teaching materials and determining of the teaching points. |
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| Keywords: | advertising specialty Chinese curriculum in higher vocational colleges reform ideas |
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