中小服装企业的电子商务转型模式

针对目前国内炙手可热的电子商务技术，通过文献回溯、实证调查、案例探讨、统计分析等方式，归纳出中小型服装企业电子商务转型的四种模式，分析了同经营模式同行业转型、经营模式转型、同经营模式跨行业转型及跨行业转型的特征与策略。提取各个转型模式下的能力要素和能力结构，在企业战略经营、组织管理、人力资源管理、市场应变以及流程控制方面是转型的关键点。产业升级转型的关键是技术的进步，基于互联网的电子商务技术，是国内服装企业转型升级发展的有效途径之一，服装企业必须建立以信息化为纽带的企业运营模式，与传统经营方式、行业领域的发展空间进行匹配。

Electronic commerce transformation modes for small and medium-sized garment enterprises

Through literature review, investigation, case study, statistical analysis, summed up the four modes of transformation of electronic commerce in the small and medium-sized garment enterprises, analyzes the management mode with the characteristics and strategy of industry transformation, transformation of the management mode, the same business model cross-industry transformation and cross-industry transformation. Extract all transformation competence and ability structure mode, in the enterprise strategic management, organization management, human resource management, market strain and process control is the key point of transformation. The key of industrial upgrading and transformation is the progress of technology, electronic commerce technology based on Internet, is one of the effective approaches to upgrading the transformation of domestic garment enterprises, clothing enterprises must establish information as the link of enterprise operation mode, development space and traditional industry mode of operation, the matching field.