"今世缘"的战略新思维--访江苏今世缘酒业有限公司董事长周素明

“今世缘”的发展战略概括起来为“打造品牌,以质取胜,文化营销,持续发展”,“今世缘”是由传统产品蜕变出来的创新概念品牌,通过对文化内涵,质量优势,经营诚信及对消费者的人文关怀等诸多品牌要素和资源的整合,以“润物细无声”的方式,使产品的美誉度和知名度得到全面提升,成为“中国十大文化名酒”之一,其典型的个性在于“缘文化”,注重人文色彩,情感理念和审美情趣的构筑,与其他品牌形成文化差异,同时,注重酿造规模,装备水平,科技含量的提升,以确保产品质量,实现可持续发展。

New Development Strategies of Jinshiyuan Group--Interview to Board Chairman of Jinshiyuan Group-ZHOU Su-ming

The development strategies of Jinshiyuan Group could be summarized in"establishment of famous brand,win through high quality,promotion by cultural measures,persistency of sustainable development "."Jinshiyuan"brand,a new conceptual brand split up from stores of conventional brands,has successfully integrated most of the brand elements including culture backgrounds,quality supe-riority,good management faith and conscientious concerns for consumers etc.By its specific promotion principle-"slow marketing per-vasion",the popularity of its series products have been greatly promoted overall.Nowadays,Jinshiyuan Liquor has become one of Chi-na top ten famous liquors with cultural backgrounds.Its individuality lies in its unique cultural backgrounds-"fate culture"which composed of aesthetic sentiment and human emotions and makes it different from other brands.Simultaneously,Jinshiyuan Group has focused on the fermentation scales expansion,facilities introduction and techniques innovation so that the product quality could be en-sured and sustainable development could be realized.(Tran.by YUE Yang)