| 我国聚丙烯工业国际竞争力分析 |
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| 引用本文： | 徐善明. 我国聚丙烯工业国际竞争力分析[J]. 现代塑料加工应用, 2008, 20(5) |
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| 作者姓名： | 徐善明 |
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| 作者单位： | 中国石化化工销售广州分公司,广东广州,510623 |
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| 摘 要： | 应用管理学和市场营销学的基本原理和方法,深入分析我国聚丙烯工业的内部和外部环境、市场状况以及加入WTO后所面临的机遇与挑战.在此基础上,应用SWTO(态势分析法),确认出主要的优势和劣势、机会和威胁,对我国聚丙烯工业的国际竞争力进行结构化的综合分析.
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| 关 键 词： | 聚丙烯 市场 竞争 分析 |
Analysis of International Competition of Polypropylene Industry of China |
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| Xu Shanming. Analysis of International Competition of Polypropylene Industry of China[J]. Modern Plastics Processing and Applications, 2008, 20(5) |
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| Authors: | Xu Shanming |
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| Affiliation: | SINOPC Chemical Sales Guangzhou Branch;Guangzhou;Guangdong;510623 |
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| Abstract: | The internal and outer environment,market situation,opportunities and threats with joining WTO of polypropylene industry of china are analysed with the basic principle and method of management and marketing.On this base,method of SWTO is used to confirm the main strengths and weakness,opportunities and threats,the comprehensive structure analysis of international competition of polypropylene industry of china is given. |
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| Keywords: | polypropylene market competition analysis |
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