| 南昌五星级酒店SWOT分析——以锦峰大酒店为例 |
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| 引用本文： | 吴磊.南昌五星级酒店SWOT分析——以锦峰大酒店为例[J].适用技术之窗,2012(7):254-256. |
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| 作者姓名： | 吴磊 |
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| 作者单位： | 江西科技学院管理工程系,江西南昌330098 |
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| 基金项目： | 2010年江西科技学院品牌建设专业项目（编号：ZY1011）; 2011年江西省教育厅课题一般项目（编号：JXJG-10-19-7） |
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| 摘 要： | 南昌五星级酒店近年来不断发展,但也存在诸多问题。笔者通过对南昌各大五星级酒店的调查,利用SWOT方法来分析南昌五星级酒店所面临的现状,并以锦峰酒店为范例,提出相应的发展策略。
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| 关 键 词： | 锦峰酒店 SWOT分析 五星级酒店 |
SWOT Analysis of Nanchang Five-Star Hotel-A Case Study of Jinfeng Hotel |
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| Wu Lei.SWOT Analysis of Nanchang Five-Star Hotel-A Case Study of Jinfeng Hotel[J].Science & Technology Plaza,2012(7):254-256. |
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| Authors: | Wu Lei |
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| Affiliation: | Wu Lei(Department of Management and Engineering,Jiangxi University of Technology,Jiangxi Nanchang 330098) |
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| Abstract: | In recent years,the five-star hotel of Nanchang has gained a constant development,but there are still many problems.Through the investigation of the main five-star hotels in Nanchang,the author of this paper analyses the current situation of these hotels by the use of SWOT method,and then puts forward the corresponding development strategies in the case of Jinfeng Hotel. |
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| Keywords: | Jinfeng Hotel SWOT Analysis Five-Star Hotel |
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