| 中国涂料企业之营销控制 |
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| 引用本文： | 胡志滨.中国涂料企业之营销控制[J].中国涂料,2002(1):24-30,37. |
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| 作者姓名： | 胡志滨 |
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| 作者单位： | 海川实业股份有限公司,深圳,518040 |
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| 摘 要： | 通过以企业营销控制的四种方式 :年度计划控制 ;盈利率控制 ;效率控制 ;战略控制的介绍分析 ,阐述在中国涂料企业进行营销控制的必要性。
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| 关 键 词： | 营销 控制 涂料企业 竞争 |
The control of sales in a Chinese coatings enterprises |
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| Hu Zhi-bin.The control of sales in a Chinese coatings enterprises[J].China Paint,2002(1):24-30,37. |
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| Authors: | Hu Zhi-bin |
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| Abstract: | It is necessary to control their asles in a Chinese coatings enterprises. The author makes his analysis from four aspects: to control with their year plan; to control from view of profit; to control for efficiency and to control from a standpoint of enterprise strategy. |
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