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Effects of perceived disability on persuasiveness of computer-synthesized speech.
Authors:Stern  Steven E; Mullennix  John W; Wilson  Stephen J
Abstract:Are perceptions of computer-synthesized speech altered by the belief that the person using this technology is disabled? In a 2x2 factorial design, participants completed an attitude pretest and were randomly assigned to watch an actor deliver a persuasive appeal under 1 of the following 4 conditions: disabled or nondisabled using normal speech and disabled or nondisabled using computer-synthesized speech. Participants then completed a posttest survey and a series of questionnaires assessing perceptions of voice, speaker, and message. Natural speech was perceived more favorably and was more persuasive than computer-synthesized speech. When the speaker was perceived to be speech-disabled, however, this difference diminished. This finding suggests that negatively viewed assistive technologies will be perceived more favorably when used by people with disabilities. (PsycINFO Database Record (c) 2010 APA, all rights reserved)
Keywords:perceived disabilities  persuasiveness  computer-synthesized speech  perceptions of voice  natural speech
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