绿色营销的经营理念剖析

通过绿色营销活动,协调了企业利益保护环境社会发展的关系,使经济的发展既能满足当代人的需求,又不至于对后代生存和发展构成危害和威胁,即实现社会经济的可持续发展。其主体归根到底是企业,绿色营销是企业的营销活动,绿色营销的策略主要是企业的一系列营销策略和方法构成的。21世纪将是绿色文明的世纪和绿色经济的时代,绿色营销必将成为21世纪的经营理念。

A Probe into the Managing Concept of Green Marketing

Green marketing is meant to reconcile the relationship between business interests and environmental protection and social development,and to achieve sustainable development of society and economy,which means economic development can both satisfy the needs of contemporary generations,but also won't do harm to or threaten the living and development of our future generations.With the ultimate performer falling on enterprises,green marketing is still marketing drives of businesses,its marketing strategies composed of a series of marketing strategies and methods of enterprises.In the new century defined by green civilization and green economy,green marketing is sure to be managing concept of the 21st century.