包装设计的瓶颈与对策分析

包装设计是产品的终端设计,是联系企业与消费者之间的桥梁.然而在包装设计上却存在着设计理念、定位、科技性、经济性、设计信息不对称等各种"失范"现象,影响了包装工业的发展,形成了包装设计的瓶颈.本文从探求包装设计的瓶颈入手,在包装设计的理念置换、绿色设计与环保型包装设计、包装设计的构思与定位、包装的功能设计、包装设计的品牌战略、提升包装设计人员的综合素质与包装设计的CSI经营战略等七个角度构建了解决瓶颈的对策.

The bottleneck and the Analysis of countermeasure on the packing design

The packing design is the terminal design of product, is bridge between the enterprise and consumer's. However has the design idea, thelocalization, Technology, efficient, The design information is asymmetrical in the packing design and so on each kind "does not deviate from the norm" the phenomenon, has affected the packing industry development, has formed the packing design bottleneck. This article from sought the packing design the bottleneck to obtain, In the packing design idea replacement, the green design and theenvironmental protection packing design, the packing design idea and the localization, the packing functional design, the packing design brand strategy, the promotion packing design personnel' s comprehensive quality and the packing design CSI management strategy and so on seven angles constructed has solved the bottleneck countermeasure.