基于monogram衍变的奢侈品牌色彩运用分析研究

品牌的成长有其自身的发展规律,既有沿着天赋基因传承的一面,也有因内外部环境发生变化后引发的基因变异而导致的品牌进化.各大奢侈品牌不断创新变化的monogram图案直观的反映了这一进程,同样也通过变化的monogram为品牌基因注入鲜活力量.本文通过分析奢侈品牌的monogram的演变历程来阐述品牌造型基因的发展,得出品...

Analysis and Research on the Color Application of Luxury Brands Based on Monogram Evolution

The growth of brand has its own rules of development,not only along the inheritance of talent genes,but also due to the change of internal and external environment caused by the genetic variation of the brand evolution.This process is directly reflected in the innovative and changing Monogram patterns of luxury brands,which also inject vitality into the brand gene through the changing Monogram patterns.This paper expounds the development of brand modeling gene by analyzing the evolution of Monogram of luxury brands,and concludes the rule of brand modeling and color application.