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基于延迟定价策略的供应链分散与集中决策
引用本文:陈炜,杨以雄,郑洁,田原.基于延迟定价策略的供应链分散与集中决策[J].控制与决策,2016,31(7):1258-1264.
作者姓名:陈炜  杨以雄  郑洁  田原
作者单位:东华大学a. 旭日工商管理学院,b. 服装学院,c. 理学院,上海200051.
基金项目:

中央高校基本科研业务费专项基金项目(CUSF-DH-D-2014068);东华大学非线性科学研究所专项基金项目(INS-1401);上海高校知识服务平台(海派时尚设计及价值创造知识服务中心) 项目(13S1070241).

摘    要:

针对消费者市场需求不确定性大的特征, 采用延迟定价策略应对需求波动和实现产品售罄. 基于供应商和零售商的两级供应链, 探讨最优零售价格的确立, 分别建立分散决策下的零售商利润函数模型和集中决策下的供应链系统利润函数模型, 通过函数单峰性分析证明最优订货量的存在性和唯一性, 并求得最优解. 比较和数值分析表明, 在分散决策下, 采用延迟定价策略虽然未必能达到集中决策时的供应链系统最优, 但相比固定售价, 可以显著提高供应链的总利润.



关 键 词:

延迟定价|供应链|残值|分散决策|集中决策

收稿时间:2015/6/3 0:00:00
修稿时间:2015/10/26 0:00:00

Decentralized and centralized decision-making of supply chain based on price-postponement strategy
CHEN Wei YANG Yi-xiong ZHENG Jie TIAN Yuan.Decentralized and centralized decision-making of supply chain based on price-postponement strategy[J].Control and Decision,2016,31(7):1258-1264.
Authors:CHEN Wei YANG Yi-xiong ZHENG Jie TIAN Yuan
Abstract:

For the uncertainty of consumer demand, price-postponement is considered to be an effect measure to cope with demand fluctuation and facilitate market clearing. Based on the two-echelon supply chain consisting of a supplier and a retailer, the optimal retail price is proposed, then the retailer profit function of the decentralized supply chain and the supply chain profit function model of the centralized supply chain are established, respectively. The existence and uniqueness of order quantity are proved by unimodality conditions, and optimal solutions are obtained. Comparative and numerical analysis show that, using price-postponement can significantly increase the gross profit of the decentralized supply chain compared to the fixed price, although the income is lower than that of the centralized supply chain.

Keywords:

price-postponement|supply chain|salvage value|decentralized decision-making|centralized decision-making

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