再制造系统消费者类型分布对定价策略与战略决策的影响机制研究

EOL产品的回收、再制造及其商业化是发展循环经济、解决资源与环境问题的重要途径。消费者的类型分布影响生产者的定价策略，定价策略又影响再制造品的市场结构与战略决策。论文导入了消费者的类型划分与分布，定量构建了消费者类型划分对生产者定价策略的影响，给出了分界点；评估了定价策略对生产者战略决策的影响机制，确定了阈值分布，绘制了决策路线图。

Research on impact mechanism of customer type distributionto pricing decision and strategy decision in remanufacturing system

Recycling, remanufacturing and commercialization of EOL product are significant way to develop recycling economy and handle the issues of resource and environment protect. Distribution of the customer type influences pricing decision of the remanufacturing while the pricing decision also influences the market structure and the strategy decision. This article introduces the division and distribution of the customer type, researching the effects on costumer type division to the pricing decision making, providing the threshold. Besides, the influence mechanism of pricing decision to remanufacturing strategy decision is evaluated and the decision route map is given.