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RGTrust模型在网上交易信用控制中的应用
引用本文:徐茜,薛书峰,黄雪峰. RGTrust模型在网上交易信用控制中的应用[J]. 中国计量学院学报, 2007, 18(3): 228-231
作者姓名:徐茜  薛书峰  黄雪峰
作者单位:1. 中国计量学院,经济与管理学院,浙江,杭州,310018
2. 江苏先声药业有限公司商务部,江苏,南京,210042
3. 浙江大学,计算机学院,浙江,杭州,310027
摘    要:建立了RGTrust信用模型,以该模型为基础,研究在现有的网上交易模式下改善信用体制的方法.RGTrust引入高效惩罚因子,旨在彻底解决商家网络交易中重复博弈的"囚徒困境",它迫使任一理性商家在准备失信欺骗时都要仔细思考可能受到的损失.

关 键 词:RGTrust模型  网上交易  信用控制
文章编号:1004-1540(2007)03-0228-04
修稿时间:2007-06-12

Research of RGTrust model in online transactions' credit control
XU-Qian,XUE Shu-feng,HUANG Xue-feng. Research of RGTrust model in online transactions' credit control[J]. Journal of China Jiliang University, 2007, 18(3): 228-231
Authors:XU-Qian  XUE Shu-feng  HUANG Xue-feng
Affiliation:1. College of Economics and Management, China Jiliang University, Hangzhou 310018, China ;2. Department of Business, Jiangsu Simcere Medicine Co. Ltd, Nanjing 210042, China; 3. College of Computer Science, Zhejiang University, Hangzhou 310027, China
Abstract:It established an RGTrust credit model. Based on this model ,we studied the way of improving the credit system by the existing online trading patterns. RGTrust introduced an efficient punishment factor > aimed at the complete network solution of business transactions repetition of the Game "Prisoner's Dilemma'. It force any rational businessmen to consider carefully the possible losses when he is in preparation for deception.
Keywords:RGTrust model   online transaction   credit control
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