| CIS设计的系统论 |
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| 引用本文： | 白珊,张杰. CIS设计的系统论[J]. 包装工程, 2007, 28(11): 237-238,245 |
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| 作者姓名： | 白珊 张杰 |
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| 作者单位： | 北京印刷学院,北京,102600 |
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| 摘 要： | 通过对CIS中MI、BI、VI的研究,分析三者的联系,并通过举例,提出了企业形象设计系统论的理念.CIS系统论能够更好地对其办公系统、生产系统、管理系统,以及营销、包装、广告等系统形象形成规范化设计和规范化管理.通过一体化的符号形式来划分企业的责任和义务,使企业经营在各职能部门中能有效地运作,建立其企业与众不同的个性形象,使企业产品与其他同类产品区别开来,在同行中脱颖而出,迅速有效地帮助企业创造出名牌效应,占有市场.
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| 关 键 词： | CIS系统论 企业文化 CI设计 |
| 文章编号： | 1001-3563（2007）11-0237-02 |
| 修稿时间： | 2007-09-12 |
System Theory of CIS Design |
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| BAI Shan,ZHANG Jie. System Theory of CIS Design[J]. Packaging Engineering, 2007, 28(11): 237-238,245 |
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| Authors: | BAI Shan ZHANG Jie |
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| Affiliation: | Beijing Institute of Graphic Communication, Beijing 102600, China |
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| Abstract: | The relation among MI, BI, and VI of CIS was analyzed through research of CIS. The system theory of CIS design was put forward with example. CIS can form standard design and standard management of the office system, production system management system, marketing, packaging, and advertisement. Using the integrate symbol to divide the responsibility and duty to make sure every department can operate effectively. Building the identity of corporation out of ordinary and make their production different from other product. Blooming from colleague corporate, becoming the name brand, then holding the market. |
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| Keywords: | CIS system theory corporate culture CI design |
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