| 包装设计的肌理美 |
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| 引用本文： | 胡红忠,孟永刚,郑皓华. 包装设计的肌理美[J]. 包装工程, 2007, 28(11): 223-224 |
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| 作者姓名： | 胡红忠 孟永刚 郑皓华 |
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| 作者单位： | 南昌大学,南昌,330031 |
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| 摘 要： | 肌理具有视觉和触觉双重特性,其在包装设计中有着极强的表现力.从肌理所体现的材质美,形式美及功能美3个方面分析了包装设计中肌理的审美体验,使人们充分认识包装设计中肌理的特性及其对人们生理和心理两方面的影响,以便在设计中将其良好运用,设计出更多宜人的包装.
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| 关 键 词： | 包装 设计 肌理 美学 包装设计 |
| 文章编号： | 1001-3563（2007）11-0223-02 |
| 修稿时间： | 2007-07-21 |
Aesthetics of Texture in Packaging Design |
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| HU Hong-zhong,MENG Yong-gang,ZHENG Hao-hua. Aesthetics of Texture in Packaging Design[J]. Packaging Engineering, 2007, 28(11): 223-224 |
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| Authors: | HU Hong-zhong MENG Yong-gang ZHENG Hao-hua |
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| Affiliation: | Nanchang University, Nanchang 330031, China |
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| Abstract: | Texture affects vision and touch, so it has great expressive force in packaging design. The aesthetics of texture in packaging design was discussed from material, form, and function three aspects. The aim is to make people fully realize the characteristics and the effects of texture on people, in order to use it well in packaging design and design more pleasant packaging. |
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| Keywords: | packaging design texture aesthetics packaging design |
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