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中国石化化工销售客户投诉管理探析
引用本文:罗武.中国石化化工销售客户投诉管理探析[J].当代石油石化,2011,19(9):34-38,50.
作者姓名:罗武
作者单位:中国石化股份有限公司化工销售华中分公司,湖北武汉,430070
摘    要:参考借鉴GB/T19012-2008标准,阐述了建立客户投诉管理机制的要素,进而从理念、执行、考核和支持层面介绍了中国石化化工销售客户投诉管理机制,并结合投诉管理现状,探讨了中国石化化工销售客户投诉管理中有待进一步研究和解决的问题,提出了相关对策建议。

关 键 词:化工销售  投诉管理  中国石化

An Analysis of Customer Complaints Management in Sinopec Chemical Products Sales
Luo Wu.An Analysis of Customer Complaints Management in Sinopec Chemical Products Sales[J].Petroleum & Petrochemical Today,2011,19(9):34-38,50.
Authors:Luo Wu
Affiliation:Luo Wu (Sinopec Chemical Products Sales Company Central China Branch,Wuhan,Hubei Province 430070,China)
Abstract:This paper illustrates the elements of establishing a customer complaints system with GB/T19012-2008 for reference.Then it attempts to construct such a system for Sinopec chemical products sales in terms of concept,execution,assessment and support.Based on the current situation of the management of customer complaints in Sinopec chemical products sales,it points out problems needing further research and better dealing in its management and puts forward corresponding measures and advice as well.
Keywords:chemical products sales  complaints management  Sinopec  
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